An ‘Independent Web Advice’ Blog

What is wrong with this site?

I think I have finally worked out what is wrong with my own site. Why it doesn’t quite work. There has always been something slightly ‘up’ with the whole concept. What it was I did not know and Independent Web Advice has gone through eight total reworks in just 12 months.

The problem is that it serves two incompatible markets.

Offering Free help and advice for your website

To sell my business services and attract new customers

Why are they incompatible? Because if I am selling services, then how free and independent can the information on this web site be? If I am giving independent web advice for free, then how can I justify trying to sell you my services? Surely that would be somehow dishonest, a trait you do not want from some one whose opinion you are going to heed.

The Answer?

It seems simple now that I really know the problem. It dawned on me just today.  There are really two websites here. So I shall be creating a new site and splitting the content. Although not good for Google, getting the fundamental aims of a site right is more important.

This web site, Independent Web Advice, will become more what it says on the tin. Not a sneaky sale of my particular services, but a real resource for independent web advice.

I will also create a new site (name not decided), which will be my business site. It will be for the sale of my services. An unashamed ‘asking for the business’.

More soon, Goodnight,

Paul

Leave a Reply