An ‘Independent Web Advice’ Blog

The climb is better than the view.

Running a successful web site should ultimately be fun. When you have reached your goals you realise that the work you did, the people you met and the places you visited were all part of the wonderful journey. Remember to smell the roses on your way up because the climb is better than the view!

You work and work and work over the months and years and often wonder if you are wasting your time and efforts. You are not. You are learning, developing and creating a web site that is all yours. You are investing in your own skills and talents. You are presenting a site that you are in control of. You are doing it exactly as you want it, and what could be better than that!

One day something special happens. You discover that your turnover begins to grow all by itself. A critical mass of user involvement and search engine recognition is reached where your traffic generates it’s own traffic for you. Where your users become part of your success. This is happening every day to thousands of web sites and it will happen to yours one day too.

Others will say ‘how lucky were they?’, but you make your own luck with persistance and hard work. Enjoy it while it lasts because when you have made it, your website will no longer be yours, it will be everyone’s.

Enjoy the journey,

Paul.

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